B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- ad spend growth rate for Global Social Media (Q2 2022)
Global social media advertising spend increased by 19% during the second quarter of 2022 according to an Emplifi analysis.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Emplifi
Primary
Tier B
https://www.hispavista.com/2022/11/el-44-de-los-consumidores-online-ya-compra-a-traves-de-rrss/ ↗
Source Article
El 44% de los consumidores online compra a través de RRSS- Hispavista
El 44% de los consumidores online ya compra a través de RRSS y su publicidad asciende en un 19%
9 de cada 10 españoles utilizan ya las redes sociales y pasan casi 2 horas al día en ellas. Sí… has leído bien, 9 de cada 10, y es que según el último informe Digital 2022 publicado por Hootsuite, en Espa…
Also cited by
dentsu.com
https://www.dentsu.com/
2026-08-18
Original Research
Emplifi
· Original study ↗
Methodology
Source: Emplifi analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global Social Media: 19% ad spend growth rate. Source: Emplifi (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-social-ad-spend-increase
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<blockquote cite="https://lighthousedata.io/data/global-social-ad-spend-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- ad spend growth rate for Global Social Media<br><small>Source: Emplifi (Q2 2022) · <a href="https://lighthousedata.io/data/global-social-ad-spend-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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