B
Evidence Grade B
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accuracy verified by the review judge
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83.5%
83.5% -- inbox placement rate for Global marketing emails (all senders) (2024)
In 2024, the global inbox placement rate across all marketing emails was 83.5%.
- Underlying primary research study is not explicitly named
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aurorasendcloud.com
Primary
Tier C
https://www.aurorasendcloud.com/blog/double-opt-in ↗
Source Article
Double Opt
Original Research
aurorasendcloud.com
· Original study ↗
Methodology
Global inbox placement rate for marketing emails; original research source not named in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketing emails (all senders): 83.5% inbox placement rate. Source: aurorasendcloud.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-inbox-placement-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-inbox-placement-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.5%</strong> -- inbox placement rate for Global marketing emails (all senders)<br><small>Source: aurorasendcloud.com (2024) · <a href="https://lighthousedata.io/data/global-inbox-placement-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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