B
Evidence Grade B
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Recent
83.5%
83.5% -- inbox placement rate for global email deliverability (2025)
According to Validity's Email Deliverability Benchmark Report (2025), average global inbox placement is 83.5%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Validity
Primary
Tier C
https://alpacarelay.com/examples/order-confirmation-for-fitness-and-sports ↗
Source Article
Order Confirmation Email Examples | AlpacaRelay
- Examples
- Order Confirmation Email
Order Confirmation Email Examples: Scored and Analyzed
12 real-world order confirmation email examples scored across the 8-Dimension Email Quality Framework. See what works, what doesn't, and what each is worth — EQS 92 emails average ~$200/mo per 500 subscriber…
Also cited by
2026-10-01
Original Research
Validity
· Original study ↗
Methodology
Validity Email Deliverability Benchmark Report (2025), as cited by AlpacaRelay
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 83.5% | |
| H1 2011 | 81% | -3.0% |
| H2 2011 | 76.5% | -5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global email deliverability: 83.5% inbox placement rate. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-inbox-placement-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-inbox-placement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.5%</strong> -- inbox placement rate for global email deliverability<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/global-inbox-placement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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