B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- ad blocker usage rate for global internet population (2017)
11% of the global internet population uses ad blockers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PageFair
Primary
Tier C
https://frozenfire.com/ad-blocker-plus-digital-ads-future-internet/ ↗
Source Article
Ad Blocker, Digital Ads & the Future of the Internet - FrozenFire
The Invasion of Digital Advertising
In 2015, the television series South Park targeted and hilariously lampooned online advertising in a three episode arc that acted as that season’s finale. In the show, online advertising like sponsored content, pop-ups, clickbait ads, and hidden hyperlinks have be…
Original Research
PageFair
· Original study ↗
Methodology
PageFair research cited by FrozenFire
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global internet population: 11% ad blocker usage rate. Source: PageFair (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-blocker-users-11-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-ad-blocker-users-11-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- ad blocker usage rate for global internet population<br><small>Source: PageFair (2017) · <a href="https://lighthousedata.io/data/global-ad-blocker-users-11-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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