B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25,000,000
25,000,000 -- campaign impressions for GIVA festive campaign (The Media Ant) (2025)
GIVA's 'GIVA wali Diwali' festive campaign executed with The Media Ant generated over 25 million impressions.
- Figure is stated as 'over 25 million impressions'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Media Ant
Primary
Tier B
https://press.themediaant.com/news-coverage/ ↗
Source Article
News Coverage
News Coverage
Title: GIVA’s festive campaign with The Media Ant featured in Social Samosa’s Yearbook of Campaigns 2025
Published date: 25 March 2026
Summary: The Media Ant was featured in Social Samosa’s Yearbook of Campaigns 2025 for its “GIVA wali Diwali” campaign, a digital-first festive strategy…
Original Research
The Media Ant
· Original study ↗
Methodology
Campaign performance reported by The Media Ant for CTV/OTT/performance media festive campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GIVA festive campaign (The Media Ant): 25,000,000 campaign impressions. Source: The Media Ant (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/giva-diwali-campaign-impressions-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/giva-diwali-campaign-impressions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,000,000</strong> -- campaign impressions for GIVA festive campaign (The Media Ant)<br><small>Source: The Media Ant (2025) · <a href="https://lighthousedata.io/data/giva-diwali-campaign-impressions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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