B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- social commerce purchase rate for Gen Z Instagram users (2023)
46% of Gen Z users make purchases through Instagram.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kingfluencers
Primary
Tier B
https://kingfluencers.com/how-to-use-social-commerce/ ↗
Source Article
Social Commerce: How To Use Social Commerce For Your Brand
Social media has risen to become an integral part of content marketing. It has completely revolutionized the way we communicate, share information, and interact with others. Originally, people worldwide depended on these various platforms to connect with friends and family, share photos and videos, …
Original Research
Kingfluencers
· Original study ↗
Methodology
From Kingfluencers study The Power of Digital Influence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z Instagram users: 46% social commerce purchase rate. Source: Kingfluencers (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-instagram-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-instagram-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- social commerce purchase rate for Gen Z Instagram users<br><small>Source: Kingfluencers (2023) · <a href="https://lighthousedata.io/data/genz-instagram-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.