B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- generative ai adoption rate for Marketing and advertising industry (2023)
Generative AI was used in 37% of marketing and advertising related tasks / workplaces in the US in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webretailer.com
Primary
Tier C
https://www.webretailer.com/ai-retail/generative-ai-in-retail/ ↗
Source Article
How Generative AI in Retail Will Improve the Retail Industry
Have you ever walked into a store and found yourself overwhelmed with the number of products and choices? If yes, then you’re not alone.
Many customers today are looking for a personalized shopping experience and solutions that cater to their needs. This is where generative AI comes into play in the…
Original Research
webretailer.com
· Original study ↗
Methodology
Survey on generative AI adoption by industry conducted in 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing and advertising industry: 37% generative ai adoption rate. Source: webretailer.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-adoption-marketing-2023
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<blockquote cite="https://lighthousedata.io/data/genai-adoption-marketing-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- generative ai adoption rate for Marketing and advertising industry<br><small>Source: webretailer.com (2023) · <a href="https://lighthousedata.io/data/genai-adoption-marketing-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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