B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- roi comparison for Brands that successfully market to Gen Z vs. older demographics (2025)
Brands that successfully market to Gen Z reported an ROI 2.3x higher than those focusing on older demographics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kofluence
Primary
Tier A
https://www.kofluence.com/blog/gen-z-influencers-the-ultimate-2025-marketing-guide/ ↗
Source Article
Gen Z Influencers: The Ultimate 2025 Marketing Guide - Kofluence
The digital economy in 2025 is being shaped by one generation more than any other: the Gen Z influencers. They are not just content creators; they are culture shapers, trendsetters, and decision makers for millions online. Gen Z influencer marketing campaigns have delivered 42% higher engagement rat…
Original Research
Kofluence
· Original study ↗
Methodology
Instead of scripted promotions, they have partnered with creators to naturally integrate the products into cultural and social moments
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands that successfully market to Gen Z vs. older demographics: 2 roi comparison. Source: Kofluence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-roi-comparison
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<blockquote cite="https://lighthousedata.io/data/gen-z-roi-comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- roi comparison for Brands that successfully market to Gen Z vs. older demographics<br><small>Source: Kofluence (2025) · <a href="https://lighthousedata.io/data/gen-z-roi-comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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