B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- roi comparison for Twitter marketing campaigns vs other channels (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Noticias
Primary
Tier B
https://prnoticias.com/comunicacion/clubagencias/atrevia/20166044-campanas-twitter-mejor-resultados-… ↗
Source Article
Las campañas de marketing en Twitter obtienen un 40% más de ROI en comparación con otros canales | PR Noticias
Twitter presenta los resultados de un estudio sobre la eficacia de las campañas de marketing en la plataforma realizado por la red de marketing y comunicación Dentsu Aegis Network (@DentsuAegis) (DAN), su agencia global de medios Carat Global (@CaratGlobal), y la agencia de eficacia de marketing Dat…
Original Research
PR Noticias
· Original study ↗
Methodology
Comparison based on a two-year study by Data2Decisions for four clients of Dentsu Aegis Network in three markets.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter marketing campaigns vs other channels: 40% roi comparison. Source: PR Noticias (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-marketing-roi-comparison
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<blockquote cite="https://lighthousedata.io/data/twitter-marketing-roi-comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- roi comparison for Twitter marketing campaigns vs other channels<br><small>Source: PR Noticias (2022) · <a href="https://lighthousedata.io/data/twitter-marketing-roi-comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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