B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- roi comparison for Snapchat vs other media categories (2026)
Snapchat led other media categories in ROI by 14% based on a multi-brand Market Mix Modeling analysis in the GCC.
- The source text abruptly states 'Snapchat led with an ROI 14% above.' without specifying the exact baseline/comparison point at the end of the sentence.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Middle East and North Africa (MENA)
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Snap Inc.
Primary
Tier B
https://forbusiness.snapchat.com/blog/uncovering-snapchats-roi-in-the-gcc?utm_campaign=universal_nav… ↗
Source Article
Uncovering Snapchat’s ROI in the GCC: Insights from a Multi-Brand Market Mix Modeling Analysis
Uncovering
Snapchat’s
ROI in the GCC
Insights from a Multi-Brand Market Mix Modeling Analysis
In an era where digital advertising dominates, brands are constantly seeking ways to maximize their marketing investments. To uncover Snapchat’s role in driving business success in the Gulf Cooperation Coun…
Original Research
Snap Inc.
· Original study ↗
Methodology
MMM analysis comparing ROIs across media groups
Segmentation
IndustryMedia
RegionMiddle East and North Africa (MENA)
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Snapchat vs other media categories: 14% roi comparison. Source: Snap Inc. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat_roi_comparison
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat_roi_comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- roi comparison for Snapchat vs other media categories<br><small>Source: Snap Inc. (2026) · <a href="https://lighthousedata.io/data/snapchat_roi_comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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