B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- generative ai adoption rate for insights organizations (2025)
According to the 2025 GRIT Business & Innovation Report, more than 80% of organizations are now using generative AI to support, enhance, or replace primary research processes.
- Specifically refers to using generative AI to support, enhance, or replace primary research processes
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GRIT (GreenBook Research Industry Trends)
Primary
Tier B
https://www.yabble.com/blog/4-big-insights-trends-to-watch-in-2026 ↗
Source Article
4 Big Insights Trends to Watch in 2026
4 Big Insights Trends to Watch in 2026
Contents
The 2025 GRIT Business & Innovation Report draws on responses from thousands of brand-side and supplier-side insights professionals around the world and shows that the industry is in the middle of a major shift. Aside from simply speeding up research w…
Original Research
GRIT (GreenBook Research Industry Trends)
· Original study ↗
Methodology
Per 2025 GRIT Business & Innovation Report, survey of thousands of brand-side and supplier-side insights professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
insights organizations: 80% generative ai adoption rate. Source: GRIT (GreenBook Research Industry Trends) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-insights-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/gen-ai-insights-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- generative ai adoption rate for insights organizations<br><small>Source: GRIT (GreenBook Research Industry Trends) (2025) · <a href="https://lighthousedata.io/data/gen-ai-insights-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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