B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- conversion rate drop for Making Science clients (2024)
The absence of third-party cookies is measured to lead to a 30% drop in conversion rates for a selection of Making Science clients.
- Measured for a selection of Making Science clients using the Gauss Cookie Deprecation Impact Tool regarding the absence of third-party cookies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Making Science
Primary
Tier B
https://trekronormedia.se/2024/01/22/making-science-launches-gauss-cookie-deprecation-impact-tool-th… ↗
Source Article
Making Science launches Gauss Cookie Deprecation Impact Tool: the only solution on the market to measure the impact of cookie loss
Gauss Cookie Deprecation Impact Tool is the first solution to enable companies to measure in real time – with percentage data – what impact cookie deletion will have on their conversion rates
Stockholm, January 22, 2024 – Making Science, a technology company specializing in innovation and digital ac…
Original Research
Making Science
· Original study ↗
Methodology
Measured using the Gauss Cookie Deprecation Impact Tool
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Making Science clients: 30% conversion rate drop. Source: Making Science (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gauss-cookie-deprecation-impact-tool-conversion-rate-drop
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<blockquote cite="https://lighthousedata.io/data/gauss-cookie-deprecation-impact-tool-conversion-rate-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- conversion rate drop for Making Science clients<br><small>Source: Making Science (2024) · <a href="https://lighthousedata.io/data/gauss-cookie-deprecation-impact-tool-conversion-rate-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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