B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- conversion rate drop for multiple form fields (2023)
Multiple form fields requesting name and gender see a 5% drop in conversion rates.
- Specifically applies to form fields requesting name and gender
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
EngageBay
Primary
Tier A
https://www.engagebay.com/blog/ecommerce-landing-page-examples/ ↗
Source Article
14 Stunning eCommerce Landing Page Examples (With Expert Tips)
A great majority of eCommerce companies already understand the value of a powerful landing page.
And, others are finding out just how effective a good landing page can be for lead generation and lead conversion.
A targeted, well-written landing page is like one of those decorated shop displays in th…
Original Research
EngageBay
· Original study ↗
Methodology
Survey on form field effectiveness
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
multiple form fields: 5% conversion rate drop. Source: EngageBay (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/form-fields-conversion-rate-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/form-fields-conversion-rate-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion rate drop for multiple form fields<br><small>Source: EngageBay (2023) · <a href="https://lighthousedata.io/data/form-fields-conversion-rate-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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