B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- conversion rate drop for web viewers (2013)
A single second in slower latency drops web viewers' chances of converting to a sale by 7 percent.
- Associated with a single second increase in slower latency
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Smart Data Collective
Primary
Tier B
https://www.smartdatacollective.com/how-250-milliseconds-added-latency-can-ruin-online-sales-holiday… ↗
Source Article
How 250 Milliseconds in Added Latency Can Ruin Online Sales This Holiday Season
In the midst of this holiday shopping season, business owners find themselves facing countless demands to increase profitability. Many businesses weather the holiday shopping blitz by utilizing digital tools to increase marketing effectiveness. What many businesses don’t realize, however, is that th…
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Original Research
Smart Data Collective
· Original study ↗
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
web viewers: 7% conversion rate drop. Source: Smart Data Collective (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-drop-from-1s-latency
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<blockquote cite="https://lighthousedata.io/data/conversion-rate-drop-from-1s-latency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate drop for web viewers<br><small>Source: Smart Data Collective (2013) · <a href="https://lighthousedata.io/data/conversion-rate-drop-from-1s-latency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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