B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
8%
8% -- conversion rate drop for ecommerce forms (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Common Thread Collective
Primary
Tier A
https://commonthreadco.com/blogs/coachs-corner/ecommerce-pop-ups-and-email-list-building?_pos=2&_sid… ↗
Source Article
Ecommerce Pop-Ups & Email List Building: 45 Examples + Checklist
Dismissed, blocked, banished, and despised.
Pop-ups are far from the most beloved ecommerce email marketing tactic. They evoke a bothersome, in-your-face sales style: mixing invasive with annoying … to outright infuriating.
And yet, giving your visitors an easy, obvious, and incentivized opportunity…
Original Research
Common Thread Collective
· Original study ↗
Methodology
Study of 300 ecommerce brands
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ecommerce forms: 8% conversion rate drop. Source: Common Thread Collective (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-pop-ups-field-impact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-pop-ups-field-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- conversion rate drop for ecommerce forms<br><small>Source: Common Thread Collective (2023) · <a href="https://lighthousedata.io/data/ecommerce-pop-ups-field-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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