B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- marketing budget allocation for Marketing Operations (2023)
According to a Gartner study, 31% of marketing budgets are spent on the pursuit of operational excellence.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Gartner
Primary
Tier B
https://www.smartsheet.com/content-center/managing-work/marketing-management/3-tips-supercharge-retu… ↗
Source Article
3 tips to supercharge the return on your marketing operations investment
Article
3 tips to supercharge the return on your marketing operations investment
At the heart of every great marketing organization sits marketing operations: a few brave, highly organized heroes responsible for keeping the entire team, technology stack, and campaign schedule on track. It’s a crucia…
Original Research
Gartner
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing Operations: 31% marketing budget allocation. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketing-budget-operational-excellence
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<blockquote cite="https://lighthousedata.io/data/gartner-marketing-budget-operational-excellence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- marketing budget allocation for Marketing Operations<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/gartner-marketing-budget-operational-excellence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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