B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26.8%
26.8% -- marketing budget allocation for personalization (2024)
According to the 2024 Gartner CMO Spend Survey, organizations allocate 26.8% of their entire marketing budget to personalization efforts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
26.8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://algonomy.com/blogs/guided-selling-meets-personalization/ ↗
Source Article
Guided Selling Solution: Transforming Digital Commerce - Algonomy
As per Gartner® in the Hype Cycle™ for Retail Technologies, 2024 Research, “to navigate a disruptive and unpredictable digital business environment, retailers need to invest in innovative technology that improves insight and supports unified commerce operations.”
As per the Gartner® report, “Algorit…
Original Research
Gartner
· Original study ↗
Methodology
Gartner®CMO Spend Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalization: 26.8% marketing budget allocation. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-cmo-spend-on-personalization
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-cmo-spend-on-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.8%</strong> -- marketing budget allocation for personalization<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/gartner-cmo-spend-on-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.