B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- customer value uplift for emotionally engaged customers (2026)
Customers who are emotionally engaged with a company are 52% more valuable than those who are merely satisfied.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier C
https://www.andrewlock.com/blog/disney-10-foot-rule-proactive-customer-service ↗
Source Article
The Disney 10
Original Research
Gallup
· Original study ↗
Methodology
Gallup research cited secondhand in blog article
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
emotionally engaged customers: 52% customer value uplift. Source: Gallup (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gallup-emotionally-engaged-customers-52pct
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<blockquote cite="https://lighthousedata.io/data/gallup-emotionally-engaged-customers-52pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- customer value uplift for emotionally engaged customers<br><small>Source: Gallup (2026) · <a href="https://lighthousedata.io/data/gallup-emotionally-engaged-customers-52pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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