B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- customer value uplift for fully connected customers (2025)
Fully connected customers are on average 52% more valuable than highly satisfied customers.
- Value is measured across various metrics such as purchase frequency or website visits
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magentic Brands / Harvard Business Review authors (Magid, Zorfas, Leemon)
Primary
Tier C
https://trueplay.io/blog/critical-factors-influencing-casino-player-loyalty ↗
Source Article
Who’s the loyalest of them all? Dissecting player retention and loyalty
Reading a research paper on customer loyalty and retention, I asked myself: Can the lifetime value of a non-loyal customer compensate for the monetary investment an iGaming brand makes into drawing and encouraging them to come over and over again? Unfortunately, I haven’t found an online publication…
Original Research
Magentic Brands / Harvard Business Review authors (Magid, Zorfas, Leemon)
· Original study ↗
Methodology
From 'The New Science of Customer Emotions' research based on over one billion customer data points; cited by Trueplay blog.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 52% | |
| 2020 | 52% | 0% |
| 2025 (current) | 52% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
fully connected customers: 52% customer value uplift. Source: Magentic Brands / Harvard Business Review authors (Magid, Zorfas, Leemon) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fully-connected-customers-value-52pct
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<blockquote cite="https://lighthousedata.io/data/fully-connected-customers-value-52pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- customer value uplift for fully connected customers<br><small>Source: Magentic Brands / Harvard Business Review authors (Magid, Zorfas, Leemon) (2025) · <a href="https://lighthousedata.io/data/fully-connected-customers-value-52pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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