B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- customer value uplift for fully connected customers (2015)
Fully connected customers are, on average, 52% more valuable than those who are just highly satisfied.
- Compared against customers who are just highly satisfied
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://execsintheknow.com/magazines/april-2024-issue/human-in-the-loop-an-intersection-of-people-an… ↗
Source Article
Human in the Loop: An Intersection of People and Technology
Human-in-the-Loop: An Intersection of People and Technology
Businesses that balance technology’s power with humans’ finesse can react quickly to changing customer expectations, refine their CX initiatives, deliver on their operational plans, and stay ahead in the competitive market.
By Execs In The …
Original Research
Harvard Business Review
· Original study ↗
Methodology
Harvard Business Review research on customer emotions, cited by Execs In The Know
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 52% | |
| 2020 | 52% | 0% |
| 2025 | 52% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
fully connected customers: 52% customer value uplift. Source: Harvard Business Review (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fully-connected-customers-52-percent-more-valuable
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<blockquote cite="https://lighthousedata.io/data/fully-connected-customers-52-percent-more-valuable" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- customer value uplift for fully connected customers<br><small>Source: Harvard Business Review (2015) · <a href="https://lighthousedata.io/data/fully-connected-customers-52-percent-more-valuable" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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