B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53,000,000
53,000,000 -- campaign impressions for Frisco ISD Access Frisco enrollment campaign (2025)
In its second year, the Frisco ISD Access Frisco campaign generated more than 53 million impressions across paid, earned, shared, and owned channels.
- Cumulative impressions across the first two years of the campaign
- Source states 'more than 53 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketwave
Primary
Tier B
https://marketwave.biz/work/frisco-isd-access-frisco/ ↗
Source Article
Frisco ISD - Access Frisco | Marketwave
Key Highlights
- Conducted research to understand evolving parent concerns and enrollment opportunities
- Developed campaign strategy and messaging to differentiate and attract families outside the district
- Executed integrated campaign targeting families throughout the enrollment journey
- Positio…
Original Research
Marketwave
· Original study ↗
Methodology
Agency case study self-reported campaign results across paid, earned, shared, and owned channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Frisco ISD Access Frisco enrollment campaign: 53,000,000 campaign impressions. Source: Marketwave (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frisco-isd-access-frisco-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/frisco-isd-access-frisco-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53,000,000</strong> -- campaign impressions for Frisco ISD Access Frisco enrollment campaign<br><small>Source: Marketwave (2025) · <a href="https://lighthousedata.io/data/frisco-isd-access-frisco-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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