B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32
32 -- return on ad spend for Frido (D2C brand) (2025)
Frido achieved a 32X return on ad spend (ROAS) using Retner's automated marketing engine and WhatsApp flows.
- Vendor-published case study
- Self-reported single company performance
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retner
Primary
Tier B
https://retner.ai/case-studies/frido ↗
Source Article
Frido Case Study: 35% Fewer Support Tickets with WhatsApp AI | Retner
Case Study View
Frido reduced
support tickets by 35%
and scaled D2C education with AI WhatsApp journeys
"Our products are highly engineered, meaning post-purchase education is crucial. Retner's WhatsApp flows allowed us to deliver exactly what our customers need, exactly when they need it. The reduc…
Original Research
Retner
· Original study ↗
Methodology
Vendor case study, single-company result, self-reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Frido (D2C brand): 32 return on ad spend. Source: Retner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frido-whatsapp-roas
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<blockquote cite="https://lighthousedata.io/data/frido-whatsapp-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32</strong> -- return on ad spend for Frido (D2C brand)<br><small>Source: Retner (2025) · <a href="https://lighthousedata.io/data/frido-whatsapp-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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