B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- click through rate for French consumers (2023)
French consumers were 20% more likely to click on a Trustpilot co-branded ad than an identical ad from Avis Vérifiés.
- Compared to identical ad from Avis Vérifiés
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier B
https://business.trustpilot.com/reviews/build-trusted-brand/how-trustpilot-reviews-drive-sales-acros… ↗
Source Article
How Trustpilot reviews drive sales across Europe
Social proof is effective universally because it incites the same motivator across continents, languages, and cultures—trust. Research indicates that social proof ‘nudges’ are gaining traction as practical tools for influencing behavior.
Among the various forms of social proof, reviews stand out as …
Original Research
Trustpilot
· Original study ↗
Methodology
Compared to Avis Vérifiés
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French consumers: 20% click through rate. Source: Trustpilot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/french_consumers_click_trustpilot_ad
HTML Embed
<blockquote cite="https://lighthousedata.io/data/french_consumers_click_trustpilot_ad" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate for French consumers<br><small>Source: Trustpilot (2023) · <a href="https://lighthousedata.io/data/french_consumers_click_trustpilot_ad" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.