B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13.2%
13.2% -- brand consideration increase for financial services brand (contextual video targeting campaign) (2026)
A financial services brand achieved a 13.2% increase in brand consideration by aligning contextual CTV ads with life milestone scenes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anoki
Primary
Tier B
https://anoki.ai/the-state-of-the-art-in-contextual-video-intelligence-and-targeting ↗
Source Article
The State of the Art in Contextual Video Intelligence and Targeting
Original Research
Anoki
· Original study ↗
Methodology
Vendor-reported campaign case study
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
financial services brand (contextual video targeting campaign): 13.2% brand consideration increase. Source: Anoki (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/financial-services-brand-consideration-lift
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<blockquote cite="https://lighthousedata.io/data/financial-services-brand-consideration-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.2%</strong> -- brand consideration increase for financial services brand (contextual video targeting campaign)<br><small>Source: Anoki (2026) · <a href="https://lighthousedata.io/data/financial-services-brand-consideration-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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