B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- brand consideration increase for Bumble Bee (tuna brand) (2023)
Bumble Bee's campaign contributed to a 19% increase in brand consideration within just a few months of launching across Connected TV, Digital, and Social platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialDeviant
Primary
Tier B
https://www.socialdeviant.com/case-study-bumblebee ↗
Source Article
Case Study - BB - MKills — SOCIALDEVIANT
Millennial Kills
bumble bee
the story
The tuna category has been in decline for 36 years - largely in part to minimal (or no) Millennial adoption. In order to break through with this audience, we needed to tap into their existing behaviors. Specifically, by championing the Snack Meal, a way of eatin…
Original Research
SocialDeviant
· Original study ↗
Methodology
Agency case study reporting campaign lift within a few months of launch on Connected TV, Digital and Social
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bumble Bee (tuna brand): 19% brand consideration increase. Source: SocialDeviant (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bumble-bee-consideration-increase-19
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<blockquote cite="https://lighthousedata.io/data/bumble-bee-consideration-increase-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- brand consideration increase for Bumble Bee (tuna brand)<br><small>Source: SocialDeviant (2023) · <a href="https://lighthousedata.io/data/bumble-bee-consideration-increase-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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