B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
82%
82% -- brand consideration increase for Chinese global brands (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,170,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Kantar
Primary
Tier A
http://www.199it.com/archives/1470372.html ↗
Source Article
BrandZ：2022年中国全球化品牌50强榜单 字节居首 小米第四 华为第五
近日消息，在2022年Think with Google大会上，Google中国团队分享了在当前出海新格局下，企业该如何保持竞争力，继续全球化探索与发展。同时，Google还携手凯度发布2022年BrandZ中国全球化品牌50强榜单。
在Google看来，中国的出口经历了“对外贸易”、“互联网出海”和“全球品牌”三个阶段。随着中国出口进入第三阶段，新一代的中国全球化品牌需要开始思考如何创造与众不同的独特价值。在多元化态势下，中国品牌想要在赢在这一阶段，不仅要从流量思维转变到产品和用户思维；更需要在产品开发、品牌建设和市场营销方面采取更“长期主义”的策略，将盈利能力放在这场“持久战”的核心。在用…
Original Research
Kantar
· Original study ↗
Methodology
Based on research across 11 core overseas markets and 2000+ brands.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Chinese global brands: 82% brand consideration increase. Source: Kantar (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chinese-global-brands-consideration-increase-2022
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<blockquote cite="https://lighthousedata.io/data/chinese-global-brands-consideration-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- brand consideration increase for Chinese global brands<br><small>Source: Kantar (2022) · <a href="https://lighthousedata.io/data/chinese-global-brands-consideration-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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