B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- brand consideration increase for Vinted Channel 4 campaign (2026)
Channel 4 and Vinted's partnership campaigns (Second Hand Style-Up / Second Hand Showdown) saw a 90% increase in brand consideration for Vinted.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Channel 4 / Vinted
Primary
Tier B
https://www.thinkbox.tv/how-to-use-tv/tvs-positive-impact/tv-and-climate-action ↗
Source Article
TV and climate action
We’re in a climate emergency driven in large part by Greenhouse Gas emissions, predominantly carbon. Every part of society has a role to play in decarbonising our planet and getting us to net zero as soon as possible, and that includes media. TV – both its programmes and advertising – has a special …
Original Research
Channel 4 / Vinted
· Original study ↗
Methodology
Result of Second Hand Style-Up / Second Hand Showdown campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vinted Channel 4 campaign: 90% brand consideration increase. Source: Channel 4 / Vinted (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vinted-consideration-increase-90
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<blockquote cite="https://lighthousedata.io/data/vinted-consideration-increase-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- brand consideration increase for Vinted Channel 4 campaign<br><small>Source: Channel 4 / Vinted (2026) · <a href="https://lighthousedata.io/data/vinted-consideration-increase-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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