B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.5%
2.5% -- click through rate for Financial Ads (2024)
The average click-through rate for financial ads is 2.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Finanads
Primary
Tier C
https://finanads.com/why-every-neobank-needs-a-specialized-financial-advertising-agency/ ↗
Source Article
Why Every Neobank Needs a Specialized Financial Advertising Agency - Finanads - Best Marketing And Sales System For Financial Professionals
Why Every Neobank Needs a Specialized Financial Advertising Agency
Introduction — Why Financial Advertising is the Key to Growth in 2024 and Beyond
The world of finance is rapidly evolving, with digital ad spend in finance reaching record highs. Recent research indicates that investments in financia…
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2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
Original Research
Finanads
· Original study ↗
Methodology
Compared to 1.6% for other industries.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Financial Ads: 2.5% click through rate. Source: Finanads (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finanads-financial-ads-ctr
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<blockquote cite="https://lighthousedata.io/data/finanads-financial-ads-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- click through rate for Financial Ads<br><small>Source: Finanads (2024) · <a href="https://lighthousedata.io/data/finanads-financial-ads-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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