B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- brand awareness rate for Feeding America (2009)
Feeding America achieved a 20% awareness rate within 16 months following its rebranding (by the end of 2009).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BE Branded
Primary
Tier C
https://bebranded.wordpress.com/2010/05/10/even-non-profits-need-branding/ ↗
Source Article
Even non-profits need branding
by Tony Fannin, President, BE Branded
The not-for-profit world has been rocked hard by the economic downturn. Though they have noble causes, it still takes money, so they still need to attract and play nice with for-profit companies who can contribute millions of dollars in one fell swoop. There use…
Original Research
BE Branded
· Original study ↗
Methodology
Case study cited in blog post; awareness measurement methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Feeding America: 20% brand awareness rate. Source: BE Branded (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/feeding-america-new-name-awareness-16-months
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<blockquote cite="https://lighthousedata.io/data/feeding-america-new-name-awareness-16-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand awareness rate for Feeding America<br><small>Source: BE Branded (2009) · <a href="https://lighthousedata.io/data/feeding-america-new-name-awareness-16-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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