B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- brand awareness rate for America's Second Harvest (2009)
America's Second Harvest had approximately a 22% brand awareness rate after 30 years of operation.
- Source states 'about a 22% awareness rate'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BE Branded
Primary
Tier C
https://bebranded.wordpress.com/2010/05/10/even-non-profits-need-branding/ ↗
Source Article
Even non-profits need branding
by Tony Fannin, President, BE Branded
The not-for-profit world has been rocked hard by the economic downturn. Though they have noble causes, it still takes money, so they still need to attract and play nice with for-profit companies who can contribute millions of dollars in one fell swoop. There use…
Original Research
BE Branded
· Original study ↗
Methodology
Case study cited in blog post; awareness measurement methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
America's Second Harvest: 22% brand awareness rate. Source: BE Branded (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/feeding-america-brand-awareness-30-years
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<blockquote cite="https://lighthousedata.io/data/feeding-america-brand-awareness-30-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- brand awareness rate for America's Second Harvest<br><small>Source: BE Branded (2009) · <a href="https://lighthousedata.io/data/feeding-america-brand-awareness-30-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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