B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.8%
6.8% -- click through rate for Faceless YouTube channels (100% stock footage) (2026)
Faceless YouTube videos using 100% stock footage achieved an average click-through rate (CTR) of 6.8%.
- Tested across a specific niche (psychology facts) on channels with 5K-10K subscribers
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
20
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Virvid
Primary
Tier B
https://virvid.ai/blog/runway-vs-stock-footage-faceless-broll-2026 ↗
Source Article
Runway vs Stock Footage: The Smartest Way to Get B-Roll for Faceless Videos
Runway vs Stock Footage: The Smartest Way to Get B-Roll for Faceless Videos
Runway Gen-3 produces unique custom visuals at $0.50-2.50 per clip, while stock libraries offer unlimited generic footage starting at free, creating a strategic trade-off between visual differentiation and production economi…
Original Research
Virvid
· Original study ↗
Methodology
Self-published test: 60 faceless videos across three approaches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Faceless YouTube channels (100% stock footage): 6.8% click through rate. Source: Virvid (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/faceless-video-ctr-stock-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/faceless-video-ctr-stock-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> -- click through rate for Faceless YouTube channels (100% stock footage)<br><small>Source: Virvid (2026) · <a href="https://lighthousedata.io/data/faceless-video-ctr-stock-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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