B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- social commerce purchase rate for US Facebook users (2023)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://kingfluencers.com/how-to-use-social-commerce/ ↗
Source Article
Social Commerce: How To Use Social Commerce For Your Brand
Social media has risen to become an integral part of content marketing. It has completely revolutionized the way we communicate, share information, and interact with others. Originally, people worldwide depended on these various platforms to connect with friends and family, share photos and videos, …
Original Research
Statista
· Original study ↗
Methodology
Statista data cited by kingfluencers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Facebook users: 60% social commerce purchase rate. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-us-users-purchase-2023
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<blockquote cite="https://lighthousedata.io/data/facebook-us-users-purchase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- social commerce purchase rate for US Facebook users<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/facebook-us-users-purchase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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