B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.2%
2.2% -- click through rate for Facebook travel traffic campaigns (2024)
Facebook click-through rate for travel traffic campaigns averages 2.20%.
- Specifically applies to travel traffic campaigns on Facebook
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.2%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier B
https://atlasperk.com/guides/paid-advertising-for-travel/ ↗
Source Article
Paid Advertising for Travel: Guide for Operators — AtlasPerk
Paid Advertising for Travel & Hospitality
How tour operators, DMCs, and travel agencies build profitable paid media campaigns in an era of rising CPCs, OTA bidding wars, and disappearing attribution. A strategic framework — not a beginner's tutorial on setting up Google Ads.
The paid advertising for…
Also cited by
2026-09-29
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook travel traffic campaigns: 2.2% click through rate. Source: WordStream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-travel-ctr-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-travel-ctr-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- click through rate for Facebook travel traffic campaigns<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/facebook-travel-ctr-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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