B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.71%
1.71% -- click through rate for Facebook traffic campaigns (2025)
In 2025, the click-through rate (CTR) for Facebook traffic campaigns rose to 1.71% from 1.57% the prior year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Giovanni Perilli
Primary
Tier C
https://rebusadvertising.com/blogs/facebook-charges-for-ads/ ↗
Source Article
Facebook Charges for Ads: Your 2026 Guide to Pricing
Facebook Charges for Ads: Your 2026 Guide to Pricing
You open your credit card statement, spot a charge from FACEBK, and have the same reaction most business owners do: “I know I’m running ads, but why this amount?”
That confusion is normal. Facebook charges for ads through a system that mixes aucti…
Also cited by
2026-09-24
Triune Digitals
https://triunedigitals.com/blog/facebook-ads-interest-targeting/
2026-09-29
Original Research
Giovanni Perilli
· Original study ↗
Methodology
CTR rose to 1.71% in 2025 from 1.57% prior year.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 1.71% | |
| 2026 | 1.57% | -8.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook traffic campaigns: 1.71% click through rate. Source: Giovanni Perilli (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-traffic-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-traffic-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.71%</strong> -- click through rate for Facebook traffic campaigns<br><small>Source: Giovanni Perilli (2025) · <a href="https://lighthousedata.io/data/facebook-traffic-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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