B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- engagement lift for Facebook posts (2012)
Facebook posts with fewer than 250 characters receive approximately 60% more engagement.
- The source text notes 'about 60%' without naming the underlying research study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
technologyinthearts.org
Primary
Tier C
http://www.technologyinthearts.org/2012/05/six-ways-arts-organizations-can-improve-their-facebook-ad… ↗
Source Article
Six Ways Arts Organizations Can Improve their Facebook Advertising
Original Research
technologyinthearts.org
· Original study ↗
Methodology
Cited benchmark in guest blog post by Capacity Interactive; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook posts: 60% engagement lift. Source: technologyinthearts.org (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-posts-under-250-chars-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-posts-under-250-chars-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- engagement lift for Facebook posts<br><small>Source: technologyinthearts.org (2012) · <a href="https://lighthousedata.io/data/facebook-posts-under-250-chars-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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