C
Evidence Grade C
Graded
under review
Use with Hedging
Current
1.32%
1.32% -- click through rate for Facebook mobile ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Social Media Examiner
Primary
Tier B
https://atelier.bnpparibas/en/retail/article/facebook-ads-efficient-mobile ↗
Source Article
Facebook ads are more efficient on mobile
Also cited by
2026-09-27
Original Research
Social Media Examiner
· Original study ↗
Methodology
From 'The State of Facebook Mobile Advertising report' comparison of mobile vs. desktop; desktop ads averaged 0.086% in the same comparison. Article references June (mobile ad launch) without a year; vintage set to collection year per protocol.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Facebook mobile ads: 1.32% click through rate. Source: Social Media Examiner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-mobile-ads-average-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-mobile-ads-average-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.32%</strong> -- click through rate for Facebook mobile ads<br><small>Source: Social Media Examiner (2026) · <a href="https://lighthousedata.io/data/facebook-mobile-ads-average-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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