B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2x
2x -- return on ad spend for Facebook and Instagram lead-gen campaigns using demographic/interest-based targeting (pre-Tomi.ai) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Tomi.ai
Primary
Tier A
https://tomi.ai/blog/b2b-saas/how-we-drove-2-5-roas-in-a-30k-account-b2b-saas-market-without-relying… ↗
Source Article
How We Drove 2.5× ROAS in a 30k-Account B2B SaaS Market Without Relying on LinkedIn Ads
How We Drove 2.5× ROAS in a 30k-Account B2B SaaS Market Without Relying on LinkedIn Ads
How We Drove 2.5× ROAS in a 30k-Account B2B SaaS Market Without Relying on LinkedIn Ads
How We Drove 2.5× ROAS in a 30k-Account B2B SaaS Market Without Relying on LinkedIn Ads
We sell a B2B subscription to a plat…
Original Research
Tomi.ai
· Original study ↗
Methodology
Company states target ROAS of >3 needed for viable economics. Article undated; vintage estimated from publication context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook and Instagram lead-gen campaigns using demographic/interest-based targeting (pre-Tomi.ai): 2x return on ad spend. Source: Tomi.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-instagram-roas-pre-tomiai
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<blockquote cite="https://lighthousedata.io/data/facebook-instagram-roas-pre-tomiai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2x</strong> -- return on ad spend for Facebook and Instagram lead-gen campaigns using demographic/interest-based targeting (pre-Tomi.ai)<br><small>Source: Tomi.ai (2025) · <a href="https://lighthousedata.io/data/facebook-instagram-roas-pre-tomiai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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