C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Current

0.15%

0.15% -- average engagement rate for Facebook (2026)

Name: Average Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2026 · nposts.ai

Facebook's global average engagement rate is 0.15%.

Hypothetical/contextual comparison in franchise social media benchmark discussion
Specific benchmark study not explicitly cited in-line

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Attribution: nposts.ai View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

0.15%

Unit

Percentage

Data Vintage

2026

Entity

Facebook

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

nposts.ai Primary Tier C

https://nposts.ai/en/blog/franchise-social-media-kpis/ ↗

Confidence: 75/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Franchise Social Media KPIs: 10 Essential Metrics | nPosts.ai

You’re staring at your dashboard with 47 columns. Engagement, reach, impressions, shares, mentions, growth rate, sentiment score, response time. Your teams are drowning. So are you. The real problem? You’re measuring everything except what matters. This article gives you the 10 metrics that actually…

Also cited by

gpt.social https://gpt.social/blog/how-to-increase-social-media-engagement-rate-2026

2026-09-20

Original Research

nposts.ai · Original study ↗

Methodology

Cited inline as 'Facebook's 0.15% global' average engagement rate benchmark, without explicit inline attribution. The article's source list includes Hootsuite Social Media Benchmarks 2025 and Sprout Social Engagement Rate Study Q1 2026, one of which is likely the origin. Time period inferred from publication context (article cites 2025/2026 benchmark studies).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

Facebook: 0.15% average engagement rate. Source: nposts.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-global-average-engagement-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/facebook-global-average-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.15%</strong> -- average engagement rate for Facebook<br><small>Source: nposts.ai (2026) · <a href="https://lighthousedata.io/data/facebook-global-average-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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