B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.47%
3.47% -- average engagement rate for Prada Paradigme Benelux influencer campaign (2025)
The Prada Paradigme influencer marketing campaign in the Benelux achieved an average engagement rate of 3.47%.
- Encompasses 54 influencer posts across TikTok and Instagram across two campaign flights
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.47%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scooperz
Primary
Tier A
https://scooperz.com/cases/prada-paradigme/ ↗
Source Article
Prada Paradigme | Influencer Marketing Campaign Benelux
Prada Paradigme
Male Fragrance launch in the Benelux through social first creators
BRIEF & OBJECTIVES
Prada wanted to launch its biggest male fragrance of 2025 in the Benelux: Prada Paradigme, a bold new interpretation of masculinity.
The challenge: how to introduce a luxury fragrance to Gen Z and M…
Original Research
Scooperz
· Original study ↗
Methodology
Agency-reported average engagement rate across 54 campaign posts
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelinfluencer
Cite this stat
Plain Text
Prada Paradigme Benelux influencer campaign: 3.47% average engagement rate. Source: Scooperz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prada-paradigme-engagement-rate-2025
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<blockquote cite="https://lighthousedata.io/data/prada-paradigme-engagement-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.47%</strong> -- average engagement rate for Prada Paradigme Benelux influencer campaign<br><small>Source: Scooperz (2025) · <a href="https://lighthousedata.io/data/prada-paradigme-engagement-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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