B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.2%
2.2% -- average engagement rate for L'Oréal Paris & Garnier TikTok influencer campaign (Scooperz) (2025)
The average engagement rate for the L'Oréal Paris and Garnier TikTok influencer campaign by Scooperz across Belgium and the Netherlands was 2.2%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.2%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
9
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scooperz
Primary
Tier B
https://scooperz.com/cases/loreal-paris-garnier-hair-trends-influencer-campagne/ ↗
Source Article
Trend campaign with influencers - Scooperz
Trend campaign with influencers
Influencer campaign based on TikTok viral trends for L’Oréal Paris and Garnier.
For L’Oréal Paris & Garnier, we delved deep into the world of hair care. The aim? To instantly capitalize on emerging hair trends with top influencers in Belgium and the Netherlands.
Respo…
Original Research
Scooperz
· Original study ↗
Methodology
Agency campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
L'Oréal Paris & Garnier TikTok influencer campaign (Scooperz): 2.2% average engagement rate. Source: Scooperz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scooperz-loreal-campaign-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/scooperz-loreal-campaign-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- average engagement rate for L'Oréal Paris & Garnier TikTok influencer campaign (Scooperz)<br><small>Source: Scooperz (2025) · <a href="https://lighthousedata.io/data/scooperz-loreal-campaign-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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