B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53.9%
53.9% -- average engagement rate for short-form video content (2023)
Short-form video content has an average engagement rate of 53.9%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53.9%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier C
https://www.clickintelligence.com/marketing-statistics-using-data-to-deliver-a-better-2023/ ↗
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Original Research
Wistia
· Original study ↗
Methodology
Cited from Wistia
Methodology documented
Segmentation
Industrymarketing
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Plain Text
short-form video content: 53.9% average engagement rate. Source: Wistia (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-engagement
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<blockquote cite="https://lighthousedata.io/data/short-form-video-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.9%</strong> -- average engagement rate for short-form video content<br><small>Source: Wistia (2023) · <a href="https://lighthousedata.io/data/short-form-video-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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