B
Evidence Grade B
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Recent
1.14%
1.14% -- click through rate for Facebook Feed video ads (9-15s) (2025)
Video ads (9-15s) on Facebook Feed had an average CTR of 1.14% in 2025 according to Hootsuite.
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Lighthouse Research Team
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Evidence graded
Value
1.14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Hootsuite
Primary
Tier C
https://ecomparkour.com/blog/image-vs-video-whats-working-best-in-2025-facebook-ads ↗
Source Article
Image vs Video Facebook Ads: 2026 Performance Data
Most media buyers still ask the wrong question. They want to know which format wins overall, image or video, when the real answer depends on funnel stage, audience temperature, and budget size. Video ads on Meta now drive 27% higher click-through rates than static images on average, according to the…
Also cited by
mthink.com
http://mthink.com/2012/06/
2026-09-20
Original Research
Hootsuite
· Original study ↗
Methodology
Average CTR for 9-15 second video ads in Facebook Feed, per Hootsuite Social Trends Report 2025 as cited by EcomParkour
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Feed video ads (9-15s): 1.14% click through rate. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-feed-video-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-feed-video-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.14%</strong> -- click through rate for Facebook Feed video ads (9-15s)<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/facebook-feed-video-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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