B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.6%
1.6% -- click through rate for Facebook (2025)
Facebook advertising has an estimated average click-through rate of ~1.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LocaliQ
Primary
Tier B
https://birdseyepost.com/blog/direct-mail-cac-vs-paid ↗
Source Article
Direct Mail CAC vs. Paid Social for CPG: A Benchmark Comparison
Original Research
LocaliQ
· Original study ↗
Methodology
LocaliQ's 2025 Facebook advertising benchmarks
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 3.06% | |
| 2025 (current) | 1.6% | -47.7% |
| Q3 2012 | 0.09% | -94.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 1.6% click through rate. Source: LocaliQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- click through rate for Facebook<br><small>Source: LocaliQ (2025) · <a href="https://lighthousedata.io/data/facebook-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.