B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$28
$28 -- average cost per lead for Facebook Ads (2025)
According to 2025 benchmarks from WordStream, the average cost per lead on Facebook/Meta ads is $27.66.
- Represents an overall cross-industry benchmark cited from WordStream
- Up 21% from the previous year
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$28
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://kirro.io/meta-ab-testing ↗
Source Article
Facebook A/B testing: test Meta ads the right way
Meta A/B testing is a built-in tool inside Ads Manager. It splits your audience into separate groups and shows each group a different version of your ad. Then it tells you which one performed better. You can test creative, audiences, placements, and more across both Facebook and Instagram.
That’s th…
Original Research
WordStream
· Original study ↗
Methodology
WordStream benchmarks cited by Kirro; up 21% YoY
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads: $28 average cost per lead. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cost-per-lead-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-cost-per-lead-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$28</strong> -- average cost per lead for Facebook Ads<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/facebook-cost-per-lead-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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