C
Evidence Grade C
Use with Hedging
Recent
$28
$28 — cost per lead for Facebook (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$28
Unit
Currency Usd
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
50
Independence
30
Methodology
50
Freshness
95
Sources (2)
Dancing Chicken
Primary
Tier A
https://dancingchicken.com/post/meta-ads-engagement-benchmarks-industry ↗
Source Article
Digital Marketing
Meta Ads Engagement Benchmarks by Industry
Industry-by-industry Meta Ads benchmarks for CTR, CPC, conversion rates and ROAS, plus AI-driven trends and campaign objective insights.
Meta Ads engagement varies widely across industries, with benchmarks highlighting key differences in p…
Also cited by
wordstream.com
https://www.wordstream.com/blog/social-media-platforms
2026-05-01
Original Research
WordStream
· Original study ↗
Methodology
Average cost per lead for Facebook ads
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook: $28 cost per lead. Source: Dancing Chicken (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/facebook-cost-per-lead-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cost-per-lead-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$28</strong> — cost per lead for Facebook<br><small>Source: Dancing Chicken (2025) · <a href="https://lighthousedata.io/data/facebook-cost-per-lead-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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