B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- engagement rate increase for Facebook posts with action words (calls to action) (2012)
Facebook posts/status updates with action words receive 42% more engagement.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lollipoplocal.co.uk
Primary
Tier C
http://lollipoplocal.co.uk/facebook-marketing-does-not-work-biggest-facebook-user-mistakes ↗
Source Article
Lollipop Local
Original Research
lollipoplocal.co.uk
· Original study ↗
Methodology
Aggregated stat cited in article ('Stats show'); original research not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook posts with action words (calls to action): 42% engagement rate increase. Source: lollipoplocal.co.uk (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-action-words-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-action-words-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- engagement rate increase for Facebook posts with action words (calls to action)<br><small>Source: lollipoplocal.co.uk (2012) · <a href="https://lighthousedata.io/data/facebook-action-words-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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