B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53,000,000
53,000,000 -- campaign impressions for Eye Mo (2026)
The Eye Mo campaign delivered 53 million impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ampersand Advisory
Primary
Tier B
https://ampersand-advisory.com/work/eye-mo-the-real-thing-reclaims-its-place/ ↗
Source Article
Eye Mo: The Real Thing Reclaims Its Place
Original Research
Ampersand Advisory
· Original study ↗
Methodology
Agency-reported campaign results (YouTube and social media skits)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Eye Mo: 53,000,000 campaign impressions. Source: Ampersand Advisory (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eye-mo-campaign-impressions-malaysia
HTML Embed
<blockquote cite="https://lighthousedata.io/data/eye-mo-campaign-impressions-malaysia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53,000,000</strong> -- campaign impressions for Eye Mo<br><small>Source: Ampersand Advisory (2026) · <a href="https://lighthousedata.io/data/eye-mo-campaign-impressions-malaysia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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