B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
29%
29% -- brand awareness rate for Evonik (Germany) (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sportfive.tw
Primary
Tier B
https://sportfive.tw/beyond-the-match/insights/the-best-brand-placements-in-the-sports-industry ↗
Source Article
Insights: The Best Brand Placements in the Sports Industry
The best brand placements in sports - and how to choose the right one for your business
Published on
Sport is such an attractive market for brands to advertise, but they will want to know they are getting the appropriate exposure.
This can be achieved by having really clear placements – football tea…
Original Research
sportfive.tw
· Original study ↗
Methodology
Brand awareness in Germany rose from 29% (2006) to 65% (~2016) during Evonik's Borussia Dortmund sponsorship
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Evonik (Germany): 29% brand awareness rate. Source: sportfive.tw (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/evonik-brand-awareness-germany
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<blockquote cite="https://lighthousedata.io/data/evonik-brand-awareness-germany" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- brand awareness rate for Evonik (Germany)<br><small>Source: sportfive.tw (2016) · <a href="https://lighthousedata.io/data/evonik-brand-awareness-germany" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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