B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- online shopping penetration for internet users aged 16-74 (2021)
In 2021, 74% of internet users aged 16 to 74 shopped online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arboro.com
Primary
Tier C
https://www.arboro.com/glossary/internet-agency-stuttgart ↗
Source Article
Internet agency Stuttgart
Original Research
arboro.com
· Original study ↗
Methodology
Statistics from 2021, cited without named source
Methodology documented
Segmentation
Industrymarketing
RegionEMEA
Cite this stat
Plain Text
internet users aged 16-74: 74% online shopping penetration. Source: arboro.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eu-online-shopping-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/eu-online-shopping-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- online shopping penetration for internet users aged 16-74<br><small>Source: arboro.com (2021) · <a href="https://lighthousedata.io/data/eu-online-shopping-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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