B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- ad blocker usage rate for Epicurious (2016)
7% of Epicurious users block ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/twitter-extending-ad-network-epicurious-forms-anti-ad-b… ↗
Source Article
Twitter Is Extending Its Ad Network; Epicurious Forms An Anti-Ad Blocking Strategy
Original Research
Digiday
· Original study ↗
Methodology
Reported by Digiday, cited by AdExchanger
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Epicurious: 7% ad blocker usage rate. Source: Digiday (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/epicurious-ad-blocker-users-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/epicurious-ad-blocker-users-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- ad blocker usage rate for Epicurious<br><small>Source: Digiday (2016) · <a href="https://lighthousedata.io/data/epicurious-ad-blocker-users-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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