B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- win rate for B2B SaaS Enterprise segment (2023)
The median win rate for enterprise B2B SaaS deals (over $100K ACV) is 15%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
939
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Sources (2)
Optifai
Primary
Tier A
https://b2bsalestraining.org/saas-sales-methodology ↗
Source Article
SaaS Sales Methodology That Closes Deals
Your Win Rate Tells You Which Methodology You Need
The average B2B SaaS win rate is 21%. That number comes from HubSpot's survey of over 1,000 sales reps, and it is nearly useless on its own.
Here is what it hides. The Optifai benchmark study of 939 B2B SaaS companies shows win rates split sharply b…
Also cited by
2026-09-19
Original Research
Optifai
· Original study ↗
Methodology
Optifai benchmark study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B SaaS Enterprise segment: 15% win rate. Source: Optifai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-win-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/enterprise-win-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- win rate for B2B SaaS Enterprise segment<br><small>Source: Optifai (2023) · <a href="https://lighthousedata.io/data/enterprise-win-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.